How Recruitment Agencies Use SMS to Boost Candidate Engagement and Interview Attendance
SMS & Recruitment Agencies
: 2nd May 2025
SMS for Recruiters: Fast, Visible, and Actionable
In a competitive hiring market, speed and responsiveness win. With most candidates keeping their phones within reach 24/7, SMS gives recruiters an instant, highly visible way to reach people, confirm details, and move processes forward. Open rates exceed email by a wide margin and most texts are read within minutes, helping your team act faster than the competition.
Reach More Candidates, Faster
Whether you are promoting a new vacancy, re-engaging your talent pool, or contacting silver-medal candidates, SMS cuts through the noise. Send concise job highlights and a short link to your careers page or application form to drive quick responses and higher quality pipelines.
Streamline Interview Scheduling
Coordinating interviews by phone or email is time-consuming. With 2-way SMS, candidates can confirm, reschedule, or decline in seconds. Automated reminders sent one or two days before the interview help candidates arrive prepared and on time.
Reduce No-Shows and Late Changes
Use scheduled SMS reminders that include date, time, location, and any access or ID instructions. If plans change, a quick reply lets you reschedule instantly and keep calendars full without long back-and-forth chains.
Keep Candidates Warm With Real-Time Updates
Share next steps, assessment links, short feedback notes, and timeline changes as they happen. Proactive communication reduces drop-off, sustains engagement, and improves the overall candidate experience.
2-Way Messaging for Quick Q&A
Invite candidates to reply with questions about role requirements, salary bands, location, or onboarding. A short exchange by text often resolves blockers that would otherwise delay or derail a good hire.
Automate Workflows With Your ATS or CRM
Use our API to trigger SMS at key milestones: application received, interview scheduled, feedback ready, offer sent, background check required, and start-date confirmation. Automation saves recruiter time while keeping every candidate informed.
Personalise at Scale
Merge fields such as first name, role title, location, and interviewer name for relevant, human messages that still send at volume. Personalised SMS improves reply rates and helps your brand stand out.
Compliance, Consent, and Audit Trail
Capture consent, include clear opt-out instructions, and maintain a complete history of messages sent and received. This keeps your outreach compliant while giving your team full visibility of every interaction.
Measure and Optimise
Track delivery, response rates, link clicks, and time-to-reply. Use these insights to refine message templates, adjust sending times, and prioritise channels that move candidates through your funnel fastest.
Practical Ways Recruiters Use SMS
Promote new roles to talent pools, confirm application receipt, coordinate interviews, send venue maps or video links, share assessment details, notify about feedback or next-stage tasks, request documents, confirm offers and start dates, and gather post-interview feedback.
Get Started Quickly
Set up templates, connect your ATS via API, and start sending within minutes. With clear pricing, no setup fees, and credits that do not expire, SMS is a low-effort, high-impact channel for recruitment teams of any size. If you would like help mapping messages to your workflow, contact us and we will share best-practice templates to get you moving fast.
