How Pearlai Uses SMS to Boost Shopper Engagement and Retail Conversions

Background:

Péarlaí is a retail analytic company trusted by multiple shopping centres throughout the UK, Ireland and Portugal. Péarlaí's innovative platform enables retailers within shopping centres to engage with their customers in a GDPR compliant manner and measure the effectiveness of those engagements.

Understanding the issue:

Engaging with shoppers while they shop has always been a challenge. There have been various methods which have been tried which include using APP’s, Beacons and Wi-Fi solutions. The issue with all of these solutions is that they detract from the shopping experience.

The solution:

Enter Cosmic SMS. By sending SMS from shops which shoppers choose to receive SMS from and giving the shoppers control over how many SMS messages they receive, Péarlaí have found an excellent and unique way to use SMS to engage with shoppers in real time while they browse a shopping centre.

Outcome:

The results have been fantastic with Péarlaí achieving 4 times the industry average conversion rates because of the SMS solution they have in place!